Recognised before they open it
The logo shows in the list, next to the sender. It is the only visual mark an inbox grants anyone.
A Verified Mark Certificate puts your logo beside your emails and, in Gmail, the blue verified checkmark. It requires the logo to be a trademark registered in one of seventeen accepted offices — the list is on this page — plus DMARC at p=quarantine or p=reject and the logo in SVG Tiny P/S. If your mark is registered outside those offices, the Common Mark Certificate is the one that can be issued.
Your customer opens their mail in the morning and sees a list of grey senders. BIMI puts your company's verified logo in that list — not because you uploaded it, but because the mail provider checked the message really is yours.
And in Gmail, the blue checkmark granted only to registered trademarks.
What it is for
The logo shows in the list, next to the sender. It is the only visual mark an inbox grants anyone.
The logo shows only if the message passes DMARC at enforcement. Somebody spoofing your domain does not get your face — they do not get through.
Issuing it means reaching DMARC enforcement, which Gmail and Yahoo already require of bulk senders. The certificate is the visible part of work that had to be done anyway.
Before you buy
We check them at no cost before you pay anything. If one is missing we say so — we do not order a certificate that will sit stalled at the authority.
p=quarantine or p=reject. With p=none nothing is issued — and that is where most domains are.
Square, no scripts, no external references. If yours is not, we convert it.
In one of the seventeen accepted offices. The list is below: if your mark is in none of them, the CMC is the one that can be issued.
Where it shows
All of them show the logo. The blue checkmark is Gmail's and only with a VMC — the others draw no checkmark with either certificate.
On a phone screen almost nothing of the message survives before the decision to open or archive is made:
VMC or CMC
| CMC | VMC | |
|---|---|---|
| Registered trademark | Not needed | Required, in one of 17 offices |
| What it asks instead | 12 months of logo use | — |
| Logo in the inbox | Yes | Yes |
| Gmail's blue checkmark | No | Yes |
| Reissue | Yes, within 30 days | Not supported |
| From | USD 1.090 / year | USD 1.490 / year |
Each additional domain costs as much as another certificate. The price above covers one domain; if you send mail from several — yourdomain.com and yourdomain.co, say — each adds its own certificate to the order. Pick them under Additional Domains before buying.
A VMC accepts trademarks from these seventeen offices only. They are the ones the industry recognises today; if yours is registered anywhere else, the certificate that can be issued is the CMC.
The process
Your DMARC, your logo and — for a VMC — the trademark. Before ordering anything.
The logo to SVG Tiny P/S, the only format the authority accepts.
Your organisation and the trademark. Three to seven business days.
The TXT record at default._bimi. That is when it starts showing.
We check it at no cost: the DMARC policy, who sends mail as you, and whether your logo works as it is. If the DMARC step is missing, we do it with you before anything is issued.
