EV SSL certificates require extended validation before they can be issued. For other CAs this could take up to a week, but DigiCert can do it within a matter of hours. Best of all, after you finish validation you can skip doing it again for the next 13 months. Other CAs only claim to have instant issuance, DigiCert actually does. After your certificate is issued your customers will be able to see your verified business details by viewing the subject field in your EV certificate whenever they arrive at your website. Not to mention, anti-phishing software uses the information contained in EV certificates to make reputation judgments about websites. EV is still the best way to assert your identity on the internet.